When Your Why Evolves PT: 2 Of 4
- Apr 13
- 5 min read
Updated: 5 days ago
Let’s talk about something that catches a lot of entrepreneurs off guard—your why isn’t set in stone.
The reason you started your business may not be the same reason you keep going five years from now. And guess what? That’s actually a good thing.
Most of us go into business with a certain goal in mind. Maybe you wanted financial freedom, the ability to be your own boss, or the opportunity to turn your passion into something profitable. But here’s the kicker—as you grow, your why grows with you.
And the biggest mistake you can make? Clinging to an outdated why just because it’s what you started with.
So today, we’re breaking down: Why your why might shift. How to recognize when it’s time for a change. The danger of ignoring your growth. How to realign with your evolving purpose
And at the end, I’ll give you some practical steps to help you stay in tune with your why as you navigate this journey.
Let’s get into it.
Growth Means Change
We evolve as people, and as we do, our businesses should, too.
Think about it—are you the same person you were five years ago? Probably not.
Maybe back then, your main priority was just getting your business off the ground. You were hustling, taking any opportunity that came your way, and figuring things out as you went. But now? Maybe you’re thinking about impact, legacy, or creating a business that aligns more with your values and lifestyle.
Your why is meant to evolve with you. The real danger isn’t in change—it’s in refusing to acknowledge that you’ve outgrown an old version of yourself.
So if you’ve ever felt guilty about wanting something different than what you originally set out to do, let that go right now. It’s not failure. It’s growth.
Why Your Why Might Shift
Several factors can influence the evolution of your why, and it’s completely normal.
1. Personal Growth
As you gain more experience, you start to see your strengths, passions, and interests in a whole new way.
Maybe you started your business out of necessity—to pay the bills or escape a toxic job. But now, you’re thinking bigger. You want to make an impact, create something meaningful, or challenge yourself in new ways.
Maybe you discovered a talent you never realized you had, and suddenly, a whole new world of opportunities has opened up.
Or maybe you’ve simply outgrown the work you used to do, and now you’re craving something more fulfilling.
Whatever it is, pay attention. Your personal growth will always influence your business direction.
2. Industry Changes
Let’s be real—the business world moves fast.
What worked five years ago? Might not work today.
Think about all the businesses that had to pivot during the pandemic. Some thrived because they adapted, while others struggled because they refused to evolve.
Maybe your niche has changed, and what once felt like a goldmine now feels stagnant. Maybe new technology has shifted your industry, and you see an opportunity to innovate. Maybe you started in one area but realized your audience actually needs something different.
Smart entrepreneurs don’t just react to change—they anticipate and embrace it.
3. Life Circumstances
Life happens. Period.
Maybe you started your business when you were single and had unlimited time to hustle, but now you’re balancing family, health, or other responsibilities. Maybe you’ve reached a level of financial stability where your focus has shifted from survival mode to legacy building. Maybe you’ve had a personal experience that completely changed your outlook on what matters most.
Your business should fit your life, not the other way around. And sometimes, that means adjusting your why to reflect where you are now—not where you were when you first started.
The Danger of Ignoring Your Growth
Here’s the hard truth—holding on to an outdated why can make you feel stuck, uninspired, and even resentful toward your business.
It’s like trying to squeeze into a pair of shoes that don’t fit anymore. It’s uncomfortable, frustrating, and slows you down.
And when you’re out of alignment with your why, everything feels like a struggle: Marketing feels forced Selling feels unnatural You procrastinate because you’re not excited about your work
Ever felt that way? Like you’re working hard, but something just isn’t clicking? That’s a sign it’s time to check in with yourself.
Because when you’re in alignment with your why? Your work energizes you You attract the right opportunities. You show up with confidence and clarity
How to Stay in Tune with Your Evolving Why
One of the best ways to stay connected to your shifting purpose is through self-reflection and intentional tracking.
And listen—this doesn’t have to be complicated.
Journaling, creating vision boards, or even using a business planner (yes, I had to plug this in! ) can help you recognize when your focus is shifting.
Ask yourself:
What excites me most about my business right now? What feels draining or unaligned? If I could start fresh today, what would I do differently?
Your answers might surprise you.
Maybe you realize you’ve been forcing yourself to stay in a lane that no longer inspires you.Maybe you’re holding onto old goals out of habit, not because they actually excite you anymore.Maybe there’s a new direction calling your name, but fear has been holding you back.
Pay attention to these signals. They’re trying to tell you something.
Give Yourself Permission to Pivot
If no one has told you this before, let me be the first—it is okay to pivot.
You are allowed to change your mind. You are allowed to evolve. You are allowed to let go of what no longer serves you.
This doesn’t mean you’ve failed. It means you’re growing.
So if you’re feeling that internal nudge—listen to it.
Because the moment you realign with your true why? That’s when everything starts flowing again.
Your Next Step: A Challenge for You
Now that we’ve talked about the evolution of your why, I want you to take action.
Challenge: Set aside 10 minutes today to check in with yourself.
Write down your original why—the reason you started your business. Now, write down what drives you today. Compare the two. Are they the same? Or have they shifted?
If you notice a change, embrace it. This is your chance to step into the next level of your business with clarity and confidence.
And if you want to take it a step further, share your why with me! I’d love to hear where you are in your journey. Drop a comment, send me a DM, or share this post with your own reflections.
What’s Next? The Psychology of Consistency
In Part 3, we’re diving into how your why influences your ability to show up consistently.
Because let’s be real—staying consistent is HARD. But when your why is strong, showing up becomes second nature.
How can you stay consistent even when motivation dips? Why do some entrepreneurs burn out while others stay energized? How do habits and mindset play into this?
Trust me, you don’t want to miss this one.
So stay tuned, and until next time—keep evolving, keep leading, and keep building a business that truly aligns with YOU. #femaleentrepreneur #businessnetwork #businesscoaching
Victoria xoxo
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